Hydration Guides
for Real Life
Helpful articles on hydration, electrolytes, and simple daily routines for staying prepared wherever the day takes you.
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Concept to Creation, Chapter 9: Redemption
When I left off, we had third place at TCU, ten thousand dollars, an order that was finally funded, and three more competitions still in front of us that month....
Concept to Creation, Chapter 9: Redemption
When I left off, we had third place at TCU, ten thousand dollars, an order that was finally funded, and three more competitions still in front of us that month....
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Concept to Creation, Chapter 8: Closing the Gap
We drove twenty-six hours to Texas with a production line spinning up and a bill we could not pay. A hundred people had already trusted us with their money. The...
Concept to Creation, Chapter 8: Closing the Gap
We drove twenty-six hours to Texas with a production line spinning up and a bill we could not pay. A hundred people had already trusted us with their money. The...
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Concept to Creation, Chapter 7: The 26 Hour Roa...
When I left off, we had 100+ pre-orders and a decision to make. Those orders were promises, and the only way to keep them was to place our first real...
Concept to Creation, Chapter 7: The 26 Hour Roa...
When I left off, we had 100+ pre-orders and a decision to make. Those orders were promises, and the only way to keep them was to place our first real...
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Concept to Creation, Chapter 6: One hundred pre...
On March 6th we opened pre-orders expecting nothing. 60+ orders in the first hour, 100+ by end of day, for a product we didn't have yet. The proof we'd been...
Concept to Creation, Chapter 6: One hundred pre...
On March 6th we opened pre-orders expecting nothing. 60+ orders in the first hour, 100+ by end of day, for a product we didn't have yet. The proof we'd been...
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Concept to Creation, Chapter 5: The four minute...
We had four minutes to pitch. We walked off stage sure we had blown it. Then the Q&A started, and we won. Start of 2026: three of us, one Hult Prize regional...
Concept to Creation, Chapter 5: The four minute...
We had four minutes to pitch. We walked off stage sure we had blown it. Then the Q&A started, and we won. Start of 2026: three of us, one Hult Prize regional...
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Concept to Creation, Chapter 4: Divide and Conquer
Between NSF I-Corps and AccelerateRU, we finally had enough funding to do the thing every early company is desperate to do: real R&D. For the first time, the science behind...
Concept to Creation, Chapter 4: Divide and Conquer
Between NSF I-Corps and AccelerateRU, we finally had enough funding to do the thing every early company is desperate to do: real R&D. For the first time, the science behind...
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Concept to Creation, Chapter 3: Everyone Said Y...
After AccelerateRU, we had a cleaner picture of what we were building. The pitch was tighter, the concept was more defined, and we had real feedback from people who had...
Concept to Creation, Chapter 3: Everyone Said Y...
After AccelerateRU, we had a cleaner picture of what we were building. The pitch was tighter, the concept was more defined, and we had real feedback from people who had...
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Concept to Creation, Chapter 2: Finding Our People
After the New Venture Competition, we had a choice to make. We could take the experience for what it was. Walk away with a good story, a few lessons, and...
Concept to Creation, Chapter 2: Finding Our People
After the New Venture Competition, we had a choice to make. We could take the experience for what it was. Walk away with a good story, a few lessons, and...
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Concept to Creation, Chapter 1: A year ago, thi...
Two exercise science students at Rowan University had a research question, a gap in the supplement market, and a personal reason to solve it. This is how +Pouch went from...
Concept to Creation, Chapter 1: A year ago, thi...
Two exercise science students at Rowan University had a research question, a gap in the supplement market, and a personal reason to solve it. This is how +Pouch went from...
Your Questions, Answered.
How does +Pouch work?
Place one pouch between your lip and gum or under your tongue, sip at least 16 oz of water while it gradually diffuses over 30 to 40 minutes, then remove and discard it after use. Do not chew or swallow the pouch.
Why are electrolytes important for active routines?
Electrolytes such as sodium and potassium support normal fluid balance, nerve signaling and muscle function. Individual hydration and electrolyte needs vary based on activity, climate, diet and personal factors.
Does +Pouch contain nicotine, caffeine or added sugar?
No. +Pouch contains no nicotine, tobacco, caffeine or added sugar. It is an electrolyte dietary supplement designed to be used with water.
When will my order ship?
Current processing and delivery estimates are shown at checkout. You will receive tracking information by email as soon as your order ships.